A conversion pixel is a way to generate better and more accurate statistics for your campaigns.
Once the pixel is implemented on your website, you can start to understand if your ads are effectively generating conversions, and make data-driven decisions.
The process of installing conversion pixels involves copying 2 short html codes from your campaign page (located in Tracking pixel in the options menu), to your website on the designated pages you would like to track conversions for.
When web visitors are redirected to your campaign URL, our system adds a unique identifier to your website URL. This way, the Landing page pixel can securely save a cookie in your visitors' browser, only to be fetched later on if the visitor gets to your "Thank you" page. At this point, the cookie is deleted from the browser, and your conversions meter increments for relevant campaigns and ads that brought the visitor to your website in the first place.
There are 2 steps to properly implement the conversion pixel on your website.
Both of the steps above are required for the system to report conversions correctly to your campaigns.
It is the first page visitors see after clicking on your ad on another website. In 99% of cases, it is the target URL of your campaign.
A page on your website that users can see only if they had engaged and fulfilled your marketing objective.
Common examples for what type of pages qualify as a Thank you page:
It purely depends on your marketing objective, whether it's to make sales, generate leads or something else.
When implementing the HTML codes, make sure to copy them from your campaign page, in order to make sure you are using the latest and most updated version of the pixel.
Make sure the code is placed before the HTML tag in your source code, as shown in the example below.
Landing page implementation:
Thank you page implementation:
We hope this guide helps to better understand the role of the pixel and the implementation process.
If you feel this is too complicated, or prefer not to access your website code on your own, it is recommended to get professional assistance.